Brilliant Blue

Up Where You Belong

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Design Notes:
- Notice how the wordmark is read first.
- White space represents "clean".
- Left to right reading, draws the eye across the page.
- The upward angle positions your reading visually to the “blue” on the right. Giving a reaching concept.

- Reaching for excellence. Strive. Soar.
- Blue sky is worldwide and spans cultures as being positive.
- Blue sky represents freedom; ease; ideas

Overall Results:
- it is a very simple, yet very clever solution,
- uses clean design and strong typography.
- can lead to many more creative applications (signage).
- When placed in a business card binder, it stands out as different.
- worthy of praise in the design/marketing industry as being different yet clever and clean.

More campaign applications:

Copy that plays on:

1. Achieve it.
2. Reach for it.
3. We got all the right angles.
4. We got a great angle on things.
5. Sky's the limit.

6. Brilliance will get you there.
7. Up where you belong.
Project News

Risk Management Company

Risk Management Company Working on a Risk Management Software Company's identity, web and marketing materials. Stay tuned for launch and examples this spring.
/ 2008-01-21

San Bernardino Water

San Bernardino Valley Municipal Water District Working on the San Bernardino Valley Municipal Water District website.
/ 2007-05-07

ReFirme Launched

ReFirme Website Launched Designed and HTML/CSS developed the ReFirme site.
/ 2007-05-04

Endocare Training Website

Working on a doctor training membership site for Endocare. A prostate cancer treatment technology company based in Irvine, CA.
/ 2007-05-02

San Damian Collection

San Damian Collection Working on re-launching San Damian Collection. Very excited about the new design.
/ 2007-04-27

IT Re-Branding

Updated Corporate Identity, new website.
/ 2007-04-27

Marmalade Cafe Launched

Marmalade Cafe Launched Recently Launched Marmalade Cafe. Site is powered by the Internet Thing CMS.
/ 2007-04-06

Kaizen Photography

Kaizen Photography Doing a quick corporate identity package for this photography and marketing startup company.
/ 2006-10-14

Auto Newsletters

Auto Newsletters I did a series of automotive newsletters. The newsletters resulted in an astounding 20-25% increase in click-thru rates.
/ 2006-10-11

Re-Branded The Internet Thing CMS

Re-Branded The Internet Thing CMS I wanted an identity for the Internet Thing that included designers and developers, hence the rocket ship. It represents the launching of each new site.
/ 2006-05-24